Module 04 · Understand earnings and cash
Earnings are the starting point; cash pays the bills
Distinguish reported profit, adjusted earnings and money available for obligations.
The key idea
Test the path from reported earnings to available cash before deciding what a business can afford.
What it means
Earnings summarize accounting performance; cash flow tracks money arriving and leaving. EBITDA means earnings before interest, tax, depreciation and amortization. Sey uses it as an initial screen. Because it excludes those charges, it cannot by itself tell you how much cash is available to repay acquisition borrowing or distribute to owners. Watch source
Adjusted EBITDA adds another question: what level of earnings can reasonably continue under the proposed ownership? The adjustment process should make the business more understandable. It should not become a way to increase the headline figure by removing expenses that remain necessary. Watch source
Why it matters
An acquisition can be profitable while having little room for cash demands. Principal repayments, seller installments and investment in operations compete for the same available money. The collection’s most concrete financing illustration leaves a small remainder after scheduled payments, even though the starting earnings appear substantial. Watch source
Sey also describes different capital-investment needs across steel and HVAC businesses. That comparison is his experience, not a universal sector rule. Its educational value is to ask what the specific company must spend to preserve its earnings. Depreciation being excluded from EBITDA does not answer the replacement-spending question. Watch source
How it works
Begin with the accounts and state the exact earnings measure and period. Then list proposed adjustments with an explanation and evidence. If an owner performs work for which the accounts show little salary expense, investigate the cost of replacing that work. In the Irish target discussion, the proposed earnings normalization includes operator compensation before a valuation multiple is applied. Watch source
Next build a separate cash schedule. Show scheduled bank principal, interest and seller payments, and identify taxes, capital expenditure and working-capital movements still missing from a simplified model. This is an editorial extension of the source’s debt-service calculation, whose remainder is not a complete measure of distributable cash. Watch source
Practical interpretation
For every add-back, ask what actually changes after acquisition. Who stops receiving the money? What activity stops? Could revenue suffer? A marketing expense is not automatically unnecessary because a buyer dislikes it. Sey uses an illustration in which removing £0.5m of marketing turns £0.5m of actual earnings into a claimed £1m; his objection is that continued sales have not been demonstrated. Watch source
Keep a downside case alongside the adjusted figure. The point is not to invent a more impressive spreadsheet, but to see whether small operating disappointments consume the cash left after fixed obligations. This follows directly from the narrow remainder in his repayment example. Watch source
A worked example
Source hypothetical, with stated omissions. A £3.5m purchase is funded with £2.5m bank debt, £0.5m seller financing and £0.5m equity. Starting with £1m of earnings, the source’s first-year calculation is:
| Item | Calculation | Amount |
|---|---|---|
| Starting earnings | £1,000,000 | |
| Bank principal | £2.5m repaid evenly over five years | −£500,000 |
| Illustrative first-year interest | 10% of £2.5m | −£250,000 |
| Seller payment | −£100,000 | |
| Remainder before omitted cash adjustments | £150,000 |
That arithmetic explains payment pressure. It does not establish current interest rates or a complete cash-flow forecast. The transcript’s explanation of LIBOR is questionable and is not used here as a description of today’s lending benchmarks. The rate is retained solely as an explicit calculation assumption.
Common mistakes
Do not swap pretax profit, EBITDA and cash flow without showing the bridge. Do not treat a preferred add-back as agreed with the seller or lender. And do not label the £150,000 remainder above a dividend budget: the source calculation leaves important operating cash demands unmodeled. Watch source Watch source Watch source
Related concepts
Adjusted EBITDA tests sustainable earnings. Working capital explains timing differences, while debt service turns financing terms into scheduled cash demands.
Further viewing
Compare the EBITDA screening discussion with the detailed repayment illustration. Use the videos to identify assumptions, and keep the calculation’s simplified earnings measure separate from a lender’s actual cash-flow definition.
Sources & further viewing 7 videos
The explanations on this site are independent synthesis. Follow each original for full context. A reported experience is not independent proof of a transaction.
- Educational EBITDA focus
- Example Challenge unsupported addbacks
- Educational Debt-service worked example
- Personal experience Steel versus HVAC
- Educational Asset-light cash-flow cap and equity gap
- The Art of Buying the Right Business in Private Equity
- If you ever feel confused… here’s how you buy a BUSINESS
- Zero to £100M | Merger & Acquisition entrepreneur doing business in Copenhagen | vlog 3
- M&A entrepreneur scaling to £100 million in 2,5 years
- The art of finding deals in private equity
- Watch me try to buy a business (LIVE deal breakdown)
- Inside 7-figure negotiations (LIVE buyout breakdown)
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